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Colgate Remains India's Most Trusted Oral Hygiene Brand

The 9th edition of TRA’s Brand Trust Report had 2,315 consumer-influencer respondents across 16 Indian cities

Photo Credit : Reuters

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Colgate-Palmolive India, the market leader in Oral Care retained its position as India's Most Trusted Oral Hygiene Brand in for ninth years in a row.

“We believe that ‘everyone deserves a future they can smile about’. We will continue to provide the best quality oral care based on consumer insights and their changing needs, and strive towards adding value to communities where we live and work", commented by Issam Bachaalani, Managing Director.

The 9th edition of TRA’s Brand Trust Report had 2,315 consumer-influencer respondents across 16 Indian cities. The fieldwork was conducted between December 2018 and March 2019 as a Computer-Aided-Personal-Interview through an in-house designed software application, which brought in data directly from the respondent to the servers. The rankings are the result of comprehensive research conducted on the proprietary 61-Attribute Brand Trust Matrix of TRA.

The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand.

According to N. Chandramouli, CEO, TRA Research, Colgate has the rare distinction of being India’s Most Trusted Oral Hygiene brands in TRA’s Brand Trust Reports for the ninth year in a row. Such dependable trust leadership has only been seen in very few brands across the editions, and Colgate worthily gets this credit. It requires a deep understanding of consumers to be consistent in building trust and repeatedly producing expected outcomes for a brand.


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