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Coca-Cola To Invest Over Rs 10,000 Crore In Indian Agri Ecosystem

Close to $800 million (around Rs 5,000 crore) of this contribution would be towards the procurement of processed fruit pulp and fruit concentrate for The Coca-Cola Company.

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One of the leading beverage companies Coca-Cola is going to contribute over $1.7 billion (over Rs 10,000 crore) in the agri ecosystem of India over the next 5 years, informed the manufacturer in a press statement released on Monday (5 June).

Close to $800 million (around Rs 5,000 crore) of this contribution would be towards the procurement of processed fruit pulp and fruit concentrate for The Coca-Cola Company.

An estimated 200,000 farmers will benefit from this 5-year roadmap of sourcing fruit pulp and fruit concentrate derived out of 2.10 million tonnes of fruit, added the company.

Coca-Cola also launched its Minute Maid Pulpy Mosambi on Monday (5 June).

Devendra Fadnavis, Chief Minister of Maharashtra, said, “The agriculture sector in the country is undergoing rapid transformation with the focus on adoption of technology and scientific methods of farming across the value chain.”

“We are happy with this commitment of significant investments in the agricultural economy which will play a key role in developing the agri sector in Maharashtra and help us in making the Prime Minister Narendra Modiji’s vision to double the farm income by 2022.”

Apart from this, Coca-Cola Company owned bottling operation in India – Hindustan Coca-Cola Beverages; 13 other independent franchise bottlers and fruit processing companies – will invest around $900 million (around Rs 5,700 crore) on manufacturing lines, juice bottling infrastructure and fruit processing plants and equipment and agriculture interventions over the next 5 years to support the demand and the growing range of the Company’s non-carbonated drinks portfolio.

“The investments announced today by Coca-Cola will catalyse economic growth and create new opportunities for farmers and local suppliers,” said T Krishnakumar, President, Coca-Cola India and Southwest Asia.


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