Chokhani Brothers Invest $1 Million In Home Décor Brand, Essencea
The products from Essencea will be manufactured in India and the designs will be customized according to the preference and taste for the consumers.
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Rishabh Chokhani, owner of Naturevibe Botanicals is set to invest in the organic industry by investing $1 million in a home décor brand named Essencea. Through this investment, Chokhani intends to tap into the new industry and unlock the door of opportunities. The new business venture will be jointly led by Rishabh Chokhani and Karan Chokhani.
The products from Essencea will be manufactured in India and the designs will be customized according to the preference and taste for the consumers. The company holding expertise in home décor products will be exporting products including cushion covers, bed sheets, pillow covers for a large base of customers in the USA, which comprises of consumers, hotels, spas and motels.
Commenting upon the investment, Rishabh Chokhani, said, “I always get inspired to do things that motivate me and venturing into a new business is certainly something I look forward to. The response I have received for Naturevibe Botanicals has been prodigious and I am highly optimistic that the customers will welcome our new endeavour wholeheartedly. With this, I plan to tap the new segment and add some royal touch to the home décor market with exquisite quality and competitive price.”
Karan Chokhani further added, “With Home décor segment occupying such a massive space, I wanted to explore the various opportunities being held by this promising industry. With this initiative, I am highly optimistic about the response from the customers and hope that Essencea will be able to serve them with the best products, thereby establishing a long term bond with them”.