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ChildFund India Launches 2nd Phase Of 'Reading Improvement Campaign'

ChildFund India, an NGO, has launched the second phase of its nation-wide reading improvement campaign books, my Friends’ second phase – “Ujjwal Bhavishya Ki Ore” (Towards a Brighter Future). The campaign has been specially developed to increase the literacy skills of children in the age group of 6-14 years belonging to the most deprived, excluded and vulnerable communities in India.
The campaign aims to introduce the joy of reading to over 115,000 underserved students in 14 states, and many more over the next 3 years.
In the first phase, in December 2014, ChildFund India distributed Reading bags consisting age appropriate multi-lingual reading books, encouraging children to read for pleasure. ChildFund also began conducting activities around the books – story telling, skits, painting; reading aloud – to make the books come alive for the children.
And now in the second phase, ChildFund has geared up to remove one of the barriers to reading – lack of electricity in their areas. The areas where ChildFund operates are very backward, deprived of basic facilities essential for decent living. So, beginning with today, ChildFund will give out Solar Lamp with charger to each of their enrolled child/family, to help them overcome poor electric supply problem in rural areas. This will enable children reading in the evening and can also be used by other family members for other basic purposes.

Targeted at over 115,000 children across 14 states in India the “Books, my Friends” campaign’s second phase – Ujjwal Bhavishya Ki Ore focuses on “enabling” the children to read by providing solar lanterns.

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