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Cannes Lions Day 5- India Wraps With 22 Metals

FCB Group India stood out as the most awarded Indian agency

Photo Credit :

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Continuing India’s winning spree at Cannes, FCB Ulka has picked a Bronze Lion for its ‘Out and Proud’ campaign for the Times of India, in the Sustainable Development Goals (gender equality) category. It is the agency’s only win at the festival of creativity this year. Its sister agency, FCB Interface, has however won seven Lions during the festival for its 'The Punishing Signal' campaign. 

The campaign was launched in 2019 by the newspaper to celebrate LGBTQ Indians offering its classifieds section as a place to share stories of connection and acceptance.

The agency won a Sustainable Development Goals Lion in 2019 as well for ‘The Open Door Project’ done for Millenium School.

Here's a quick look at India's total tally in this year's festival:

DAY 1



MetalCampaignBrandCategoryAgency
Gold LionThe Punishing SignalMumbai PoliceHealth & WellnessFCB Interface, Mumbai
Silver LionThe Punishing SignalMumbai PoliceHealth & WellnessFCB Interface, Mumbai
Bronze LionHackwashingHindustan UnileverHealth & WellnessGeometry Encompass, Mumbai
Bonze LionH For HandwashingLifebuoyHealth & WellnessLowe Lintas, Mumbai/ MullenLowe Singapore, Singapore
Silver LionThe Punishing SignalMumbai PoliceOutdoorFCB Interface, Mumbai
Bronze LionThe Punishing SignalMumbai PoliceOutdoorFCB Interface, Mumbai
Bronze LionThe Punishing SignalMumbai PoliceOutdoorFCB Interface, Mumbai





DAY 2



GoldProject free PeriodStayfreeCreative StrategyDDB Mudra
Silver#StopTheBeautyTestDoveCreative StrategyOgilvy
SilverThe 8-bit JournoViceCreative StrategyDentsu Webchutney
SilverThe 8-bit JournoViceDirectDentsu Webchutney
BronzeThe 8-bit JournoViceDirectDentsu Webchutney
BronzeH For HandwashLifebuoyMediaLowe Lintas
SilverThe Punishing SignalMumbai PolicePRFCB Interface





DAY 3



Bronze#NotJustACadburyADMondelezCreative DataOgilvy
SilverThe World's Most Reported TrailerTrigger Happy EntertainmentEntertainmentDentsu Webchutney
Silver8-bit JournoViceDigital CraftDentsu Webchutney





DAY 4



SilverNow, Words Aren’t Just HeardSamsung Good VibesBrand Experience & ActivationCheil
BronzeThe Punishing SignalMumbai PoliceMobileFCB Interface
BronzeThe Better Half RecipesSwiggyMobileDentsu Webchutney
Bronze8-bit JournoViceCreative EcommerceDentsu Webchutney





DAY 5



BronzeOut and ProudTimes of IndiaSustainable Development GoalsFCB Ulka