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BW Businessworld

Can Sony And LG Make Their Presence Felt?

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Samsung recently announced its highly awaited flagship smartphones for 2015, the Galaxy S6 and S6 Edge, alongside HTC which also showcased its beautiful metal-clad smartphone, the One M9. Both of the smartphones sound promising and are expected to have healthy sales around the globe, but there are two more underdog brands that still haven’t revealed their flagship devices.
 
Sony is expected to announce its Xperia Z4 and LG will be showing off the G4 very soon. Now both of these brands have produced some very interesting products over the past few years, but somehow they have not managed to woo their customers and have been weak in the Indian smartphone market. 
 
LG has always been on its toes by bringing in the first of many including the first dual-core smartphone (Optimus 2X), the first quad-core smartphone (Optimus 4X), first curved smartphone (G-Flex) and so on. Their last year’s flagship, the G3, was definitely one of the best Android devices but it fell short of becoming a popular device, especially in India. 
 
Japanese tech giant Sony has also had a very bumpy ride in its smartphone division ever since it broke its partnership with Ericsson. Sony Mobiles has some brilliant looking smartphones under its belt along with the highest waterproof rated handsets, but just like LG it has not managed to attract a lot of customers. The sales have plummeted so bad that there has been news about Sony selling off its mobile division. 
 
So where have these companies gone wrong? Well, to be honest, both of them have been providing their best, but it is due to the market that their success is going down. With the boost in competitive yet low costing handsets, the smartphone market has drastically changed in India. A major chunk of the consumers are now looking forward to handsets that offer more at an affordable price tag. Sadly Sony and LG have not focused on this range, and have been dependant on premium or mid to high end devices. 
 
Even if Sony and LG change their strategies and manage to bring in affordable smartphones in the market today, they would be too late for the party as the current bunch of brands are offering attractive devices which will clearly overshadow the two crippling brands.  
 


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gadgets sony lg othertop1 kunal khullar xperia z4 sony g4