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Bringing Apps And Start-ups Together

Cloud providers can support such businesses by plugging partner applications to their cloud infrastructure

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Bringing Apps and Start-ups Together


In 2018, we spent US$ 101 billion in app stores worldwide and three hours every day on our mobile phones. As consumers gravitate towards apps for news, food, information, social networking and more; every enterprise wants to leverage the app economy to its advantage.

While large enterprises employ an army of developers, small and medium businesses (SMBs) lack that luxury. Cost is a prohibitive factor for every SMB and they need service providers who can help them deploy applications in minutes so that they can focus on innovative ways to strengthen customer relationships. App deployments need to be plug-and-play. Cloud service providers can play an important role as enablers, as the cloud forms the bedrock of the app economy. 

Open-source adoption

Cloud providers that bring down costs by offering plug-ins based on open source software can assist with start-up growth and innovation. Apart from cost-effectiveness, developers can gain multiple benefits from leveraging open-source applications. Greater flexibility and agility, substantial security, shorter time-to-market, zero lock-ins, and greater reliability are other advantages. 

By promoting open-source application development, these cloud providers can offer a service and bring together an ecosystem of technologies and technology providers. 

Simplified app deployments

Developers need the cloud as well as applications to run on the cloud. Today, developers in small and medium businesses (SMBs) can take anywhere from days to weeks and months to develop and deploy applications. Long app development times cannot match the short time-to-market requirements of the business environment.

Cloud providers can support such businesses by plugging partner applications to their cloud infrastructure. For instance, a new, small cafe in Bengaluru might need to build brand awareness and engagement through a web application. If the cloud service provider hosts a web app management platform like WordPress, along with an open source HTTP server, server-side scripting language to develop the web app, and a plug-in to enhance the web app speed; the café owner can quickly setup a WordPress-based web app in minutes. This means that without a developer and coding, a small business can set up a web app within minutes.

Optimized data management

Over the last two years, 90 percent of all data was created. As data processing becomes crucial for the progress of digitization, modern app development requires efficient data management and processing. Afterall, the hallmark of successful app development is that the app must engage users to generate content or data and then process the data generated to garner insights, which can enhance the performance of the app/brand. However, shrinking time-to-markets mean that setting up databases must be quick and failproof. Here, cloud service providers can be of great help. By offering open-source databases on the cloud, these service providers can redress a key challenge for app developers. 

These are just some of the ways in which cloud service providers can play a role in the modernization of application development. By offering developer tools, container-based application development, analytics and monitoring plug-ins, these providers can not only differentiate their offerings but also simplify and enhance the development process for teams. Less coding, limitless scalability, exceedingly fast deployments, and fool-proof security are the pillars of tomorrow’s app economy, powered by the cloud. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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Prabhakar Jayakumar

The author is Country Director, DigitalOcean India

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