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BW Businessworld

Breaking Women Hygiene Taboo

The feminine hygiene product maker is educating thousands of un­derprivileged women on sustainable menstrual hygiene and has given out over 20,000 products to them at no cost

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Every industry has changed over the past few de­cades, however feminine hygiene issues are still a taboo in our country. To address this sensitive and important issue, Deep started Sirona Hygiene along with Mohit in 2015. Deep completed his B.Com from Delhi University and Masters from Aus­tralian National University. Also, he attended courses at Cambridge, ISB and was part of Stanford Seed 2020 batch. Before founding Sirona, he co-founded Thyme Advertising and was Founding Member of Carpet Couture by Rashi. 

Sirona Hygiene was started with an aim to solve intimate and menstrual hygiene issues faced by women in the country. The company has solved many issues for women with its award-winning and patented products - including Dirty toilets (with PeeBuddy - India’s 1st Female Urination de­vice using which women can stand & pee), period pain (Sirona Herbal Period Pain Patches - India’s first-period pain patches), disposal of sanitary prod­ucts (Sirona Oxo degradable disposal bags), lack of sustainable menstrual hygiene products (Sirona Menstrual Cups), rashes in the intimate area (Sirona Anti-Chafing cream - India’s first natural anti-chaf­ing cream) to name a few. 

“We have kept a clear vision, mission and value chart in place - this becomes guiding force for all members. In products or customer service, these help us deliver superlative experience. It is from these where we draw inspiration for bringing our environmentally responsible products and at the same time serve those who can’t afford our products,” said Deep. 

When asked what it means to be an entrepreneur in today’s climate, he re­sponded, “Today’s era is all about being nimble and adaptive. Business dynamics are changing at a very fast pace and hence speed and precision of execution have become critical. The margin for error has become too low.”

Further, the feminine hygiene product maker is educating thousands of un­derprivileged women on sustainable menstrual hygiene and has given out over 20,000 products to them at no cost (the company keeps Re 1 out of every order for its programmes). 

On the financial front, the company is growing at an average rate of 150 per cent, year-on-year, for the past three years. “I believe our growth shall con­tinue especially for our sector. We have a unique range of award-winning fem­inine hygiene products and if there is ‘need for one thing’ which Covid has reiterated - it is hygiene!,” stated Deep. 

Talking about the company’s key im­pact, Deep affirmed, “We have kept a clear vision, mission and value chart in place - this becomes guiding force for all members. In products or customer service these help us deliver superla­tive experience. It is from these where we draw inspiration for bringing our environmentally responsible products and at the same time serve those who can’t afford our products.” 

On the achievements, Sirona Hy­giene won National Entrepreneurship Award, ET Start-up of the Year (So­cial), and Tie Spirit of Manufacturing Award. The company also won two awards for its Corporate Social Re­sponsibility (CSR) work. 

“We are building a global brand that will be known to challenge the status quo. Our products have al­ready started selling in the US. In India, we have changed habits for the better saving our customers from discomfort and at the same time-saving environment,” stressed Deep. Lastly, if there is no talk, there will be no solution, we are changing this for over 400 million women in our coun­try, he added.