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Book Review: Get Noticed

The book is directed at the youth who have stepped into their first job or those who have just started their career. It also serves as a useful guide for those who have spent considerable number of years already

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Dan Schawbel is an expert at personal branding. He is an author and a serial entrepreneur. Skill development, networking, workplace success and job search are some of the areas he specialises in. Schawble is also partner and research director at Future Workplace, an HR executive network firm with clients such as Disney, Google, Target, GE, Cisco and LinkedIn. In Promote Yourself: The New Rules for Career Success, he offers a step-by-step guide to building a successful career and his mantra for this success — self promotion, which is thoroughly substantiated by your achievements.

The book is directed at the youth who have stepped into their first job or those who have just started their career. It also serves as a useful guide for those who have spent considerable number of years already.

In an era where job offers are increasingly going down, and lay-offs are becoming the norm of the day, sticking to the job at hand seems to be a safe bet. ‘Think inside the box rather than outside the box’ is what the author advices. By sticking to the current job, you help the company grow and, in turn, you will contribute to personal growth as well.

This brings us to the question. Since our growth relies on the growth of the company, or rather our contribution towards the success of the company we are working for will help us succeed, how do we help the company grow? And for newbies in the job market, how to successfully get a job at a place where there would be opportunities to grow? These are the questions which the author answers and gives tips to build a career one would be proud of.

It is important to keep a tab on how your colleagues and your superiors perceive you at work place, writes the author. You will not only score brownie points through perception building exercises but also make yourself indispensable to the organisation, says the author.

The author deftly explains how an employee should keep up with changing times, technology changes, track updates in order to be ahead of the game. Though the book is primarily aimed at the American readers, the key points stated in the book for attaching success in one’s career are universal, can be applicable anywhere across the globe.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Aparna Tadimety

The author is a freelance contributor

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