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Book Review: For The SME

Beyond simply providing the theories and concepts, this book replicates some of the practical advice and solutions for the business, writes Vishal Parekh

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The way corporates and brands work is getting more complex and integrated by nature, and in many instances certain important aspects are missed or undervalued. Business Management Simplified: Practical, Actionable Solutions for Entrepreneurs is Sanjay Shah’s ambitious book that seeks to re-introduce a certain level of wisdom for the seniors and guidance for those who want to develop a successful and competitive business model that is sustainable.

Business has always been a mysterious entity and when it comes to growing one, the entrepreneur is not always very clear about the direction in which it can grow. Thus, entrepreneurs feel the need for some practical guidance which can help them solve their management challenges. But, there is hardly any guidance available to an entrepreneur during the crucial phase. Management education does not help because of its focus on bigger businesses and most of the solutions suggested in management schools are not implementable in a growing business.

Business Management Simplified is an excellent guidebook for SME entrepreneurs as the author has defined the most difficult subject in the simplest way. This book actually delivers its promise on the title and truly simplifies business management by providing easily executable guidelines for managing every business function through its exhaustive coverage of the smallest details.

Beyond simply providing the theories and concepts, this book replicates some of the practical advice and solutions for the business. It acts as a mentor to the businessperson guiding him or her in solving business management challenges in the easiest manner. The book is truly a all-in-one guide for all the business management challenges faced by SMEs as the author has touched upon every single phase of an SME business and explained business fundamentals in the most simplified language.

Covering all the fundamental aspects of business management, Shah, who has self-published this book, illustrates the perfect road map for SMEs and young businesspersons by providing them with the dos and don’ts along the way. The book not only provides a broader perspective but also enhances one’s vision to achieve greater success in business.

Parekh is Marketing Director, Kingston Technology – India


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