Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Book Review: Biz Woman’s Guide

Pimsleur’s book is a guide to all terminologies used in entrepreneurship and thus will appeal to a number of newbie entrepreneurs.

Photo Credit :

1454492802_DR7l79_Million-Doller-Women-870.jpg

Limeroad’s Suchi mukherjee, Mydala’s Anisha Singh and DesiCrew’s Saloni Malhotra are among the top women entrepreneurs in India who have started their venture from scratch. And then, India also has a large number of women who excel in small unorganised businesses such as catering as well as selling knick knacks and fabrics offline and online. In both cases, the entrepreneur needs to have a firm knowledge about profit margins, capital invested, fund raising avenues, etc., writes Julia Pimsleur in her book Million Dollar Women. Pimsleur too is an entrepreneur, which enables her to share her account of starting a business, getting a fix on the numbers to share with potential investors aka learning the art of ‘fundraising dance’, networking, etc.

Pimsleur’s book is a guide to all terminologies used in entrepreneurship and thus will appeal to a number of newbie entrepreneurs. Through cases, Pimsleur also powerfully narrates how to deal with failure and why it is important to channelise failure to restart a business.