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Book Review: A New Twist To The Fables

Sharma and Kapoor have brought out lessons for entrepreneurs through time tested notion – simple, easy to understand stories meant for children

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It is universally understood that storytelling is an art. And every story, like it or not, sure has a message. And who does not like a good story, a story with a message, a message easy to understand and follow, stories meant for children but dressed up to include a 'to-do' list for startups?

Well, Rajiv Sharma and Deepak Kapoor in their e-book '51 Children Stories for Startup' have attempted to narrate stories for entrepreneurs in an innovative way using fables and tales meant for kids. For starters, when one thinks of startups, the first thing that comes to the mind is the extensive 'expert' advice one gets in a particular sector of the startup and the expert advice from the financial world relevant to the startup. Sharma and Kapoor have also aimed to answer few such questions.

The authors have refrained from the ‘talk down’ approach in the book. Disposing of the conventional ‘expert opinion’, Sharma and Kapoor, instead, have brought out lessons for entrepreneurs through time tested notion – simple, easy to understand stories meant for children. For example, the story of the little girl who used a simple but different way to gain the attention of the jury who were selecting projects from a set of projects for the school exhibition. Or the modern day story dismissing the age old notion of 'slow and steady wins the race'. The authors say that it is important to change with the times and therefore one has to be 'fast and smart to win the race'. Or the story which goes on to show that even though there are possibilities of some ideas leaking or being copied by others, the execution of the same is still under one's control. Success cannot be attained by copying but depends on execution of any innovative idea. So, what we have is 51 stories with 51 'unique lessons'.

Sharma is a financial professional in a leading role in a major hospital in India and has a penchant to create and write stories and Kapoor is the founding team member of BPO association of India at CII and also shares his stories with startups at B-schools and industry forums. The e-book has 51 stories, stories which include some interesting facts, embossed in the imaginary stories and ending with a simple but powerful 'lesson learnt', the 'Startup Moral' explained in detail, and co-related with the characters in the story.

The approach in the book is no doubt Innovative, but if you are looking for hard core lessons and cases, an entrepreneur may need to go beyond this book.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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book review entrepreneurship rajiv sharma

Aparna Tadimety

The author is a freelance contributor

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