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BW Businessworld

Bharti No. 2 Operator In Nigeria, Africa's Largest Market

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Bharti Airtel, India’s leading telecom operator, has emerged as the second largest operator in Nigeria. According to data released by market regulator, Nigerian Communications Commission (NCC), Airtel with 26.19 million subscribers has overtaken Globacom which ended February 2014 with 24.5 million subscribers.
Despite acquiring a 21 per cent share of the 126-million subscriber market, Bharti is still way behind market leader MTN which has 57.18 million subscribers and accounts for 45 per cent of the Nigerian telecom market.
The success in Nigeria is important, since it is by far Africa’s largest telecom market. Christian de Faria, Airtel Africa CEO, says: “This is a remarkable feat for Airtel, demonstrating that our investments, aimed at ensuring a superior experience for our customers in Nigeria, are bearing fruit. It is also a clear indication of the trust that a growing sector of the population have started to have in us.”
It has taken Bharti Airtel almost four years to come to such a level. The company has invested over $1.7 billion to expand network capacity. Faria added that the achievement has not come easy and that Nigeria continues to be a very competitive telecoms market. Our intention is to ensure that we continue to innovate and make life easier for our customers.
Airtel Nigeria’s Chief Executive Officer & Managing Director, Segun Ogunsanya, says: “For us at Airtel Nigeria, this is, indeed, the beginning of a new journey to reclaiming market leadership in the highly competitive telecoms landscape and we are totally committed to our quest of offering the best network experience as well as bespoke value offerings.”