Beyond A Boundary
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Rich in anecdotes, the book tracks almost every key event in the history of cricket in India. It analyses personas such as Kapil Dev, Sunil Gavaskar, Sachin Tendulkar ("the God of TRPs") and M.S. Dhoni, and studies how cricket has changed the dynamics of telecasting, marketing and branding. It even examines deviations such as "the Mandira Bedi factor". Even though certain sections read like consultancy reports, the book is a must for fans and marketers alike.
(This story was published in Businessworld Issue Dated 13-06-2011)