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Bespoke Art Form Blossoms In India With IMTA-Savile Row Collaboration

The Indian Master Tailors Association (IMTA) has for the first time brought together bespoke tailoring houses, designers and large corporates to collectively gear up to raise to global competitiveness

India is a great destination for shopping artisanal pieces like jewellery, handicrafts and ethnic wear, but we do not attract great tourist attention in bespoke tailoring. Government initiatives on skill development have helped generate employment but the trainings offered are very elementary and there was no such organized body that worked towards raising bespoke standards in the country.

The Indian Master Tailors Association was founded by Anupama Sachdeva in early 2016 with the aim of raising the standards of menswear bespoke tailoring in the country. IMTA, under her leadership has for the first time successfully brought together bespoke tailoring houses, designers and large corporates to collectively gear up to raise to global competitiveness.

She has invited Prof Andrew Ramroop OBE, founder and Principal of Savile Row Academy - London to take up his first course on spreading the secrets of Britain's finest tailoring to India. Andrew Ramroop has over 40 years of experience working in Savile Row, the home of bespoke tailoring.

The course has participation from 15 Bespoke tailors and designers across the country and includes chief technicians from apparel giants -Madura and Raymond. The five-week intensive course will include pattern drafting, fitting and the crafting of cloth to make the most flattering silhouette. The course is currently being held at the prestigious Indian School of Design and Innovation Mumbai.

According to Ramroop, "It's more than just making a suit, it's about sculpting cloth around a figure to give customers style, elegance and a feeling of confidence."

It's hoped the fresh injection of skills will raise the status of India's tailors and help them expand their businesses. IMTA's objective is in line with the Prime Minister Modi's vision of Make in India but on a specific high level skill. With such easy access in India to training from reputed foreign institutes, Indian tailors and manufacturers will have a great opportunity to upgrade their skills in bespoke tailoring.

Anupama will also be leading the Indian delegation to the Federation of Asian Master Tailors Congress in Thailand in July this year.

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