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BW Businessworld

BW Most Influential Woman Of India: Ekta Kapoor, MD & Creative Head, Balaji Telefilms

The queen of the small screen Ekta Kapoor Managing Director & Creative Head Balaji Telefilms is credited for revamping India’s television landscape with some of her soaps being the longest running shows in the history of Indian television.

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Under the able leadership of Ekta Kapoor, Bajaji Telefilms pioneered an entire genre of television content by mastering the art of storytelling through TV soaps, that became popularnot only amongst the masses across the knooks and corners of the country but also amongst the Indian populace the world over.

Heralding India’s satellite television boom Balaji’s shows continued to be channel and TRP drivers for the entertainment broadcasters. As a creative director Ekta has moved ahead of  the times with rapidly changing television scenario. Facing the digital challenge head-on, she transformed Balaji into a digital platform launching ALT Balaji an OTT platform that received 3 million downloads within 5 weeks of its launch, thus becoming a serious competitor in the space.

Starting at a very young age, today Ekta Kapoor happens to be a distinguished women entrepreneur known for her stellar work in creating large content conglomerate that made her win several awards and recognitions. In 2016 she was placed on the No. 1 position among ’50 Most Influential Women’ in the Indian marketing, advertising and media ecosystems by IMPACT magazine. She has won several awards for her contribution to the entertainment industry including The Economic Times (Businesswoman of the Year 2002), Ernst & Young (Entrepreneur of the Year 2001) and the American Biographical Institute (Woman of the Year 2001), among others.

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