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BW Businessworld

BKT Introduces A New Interactive Center

The company has inaugurated a digital training and information facility entirely dedicated to tires at its European headquarters.

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Interactive Tunnel – Stargate into the BKT world: where the journey to discover BKT begins. The company's history is showcased along this 7-meter-long tunnel full of digital tools for an in-depth analysis of BKT's trajectory from foundation to the present.

Tire World – a room all about the tires: this space houses an interactive touch wall dedicated to several BKT product applications where visitors can explore the various business areas through photos and videos, including agricultural, industrial and earthmoving sectors. 

VR Space – a virtual trip to Bhuj: four VR stations let visitors take four different routes to explore BKT's Bhuj plant (in the Indian state of Gujarat).

Sports Center – stadium seating: sport is the perfect vehicle for sharing the BKT values of teamwork, fair play, and respect for the opponent. For this reason, BKT sponsors major sporting events all over the world. This room is a tribute to sports and simulates stadium stands, where visitors can sit and enjoy BKT sporting videos.

Game Space – where work becomes play: this section is equipped with video games and a simulator of specialized machinery equipped with BKT tires, where visitors can work... yet nice and easy.

Relax Lounge – a trip down memory lane: This silent room honors this expansive connection in time and space. Without technology, the room is full of vibrant colors, tradition and representative cultural elements for an unexpected sensory experience.

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