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BW Businessworld

BESTSELLER introduces All-encompassing Safety Measures for Retail Stores with their Campaign

All their brand stores are now equipped with breakthrough technology - CORONAGUARD and UV-C Wardrobes.

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Ahead of the festive season in India, BESTSELLER brands JACK&JONES, VERO MODA, ONLY and SELECTED have launched their first ever campaign around Safety. The Seal of Safety represents the highest level of safety protocols in these brand stores.

All brand stores are equipped with CORONAGUARD that attacks and disables 99.9% Coronavirus (COVID-19) keeping the store environment secure and provides complete coverage in every corner and on every surface. CORONAGUARD powered by SHYCOCAN has been notified by US FDA under Enforcement Discretion Policy.


Additionally, UV-C wardrobes have been installed and all garments are sterilized before and after every trial for a safe shopping experience.


Store personnel maintain strict prevention protocols to ensure personal safety and safety of the customers. 

 “This FY 2020-21, retailers around the globe are facing a worrying trend of business uncertainties and safety concerns around COVID-19. Thus, we must actively adapt our business strategies. It gives me immense pleasure in announcing that all our brands now have a ‘Seal of Safety’. This means that we are now ready to welcome all our customers for the festive season and ensure the safest possible shopping experience,” says Vineet Gautam - CEO & Country Head, BESTSELLER India.