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BW Businessworld

Authenticity Will Go A Long Way In Making Content On The Internet: Prajakta Koli

Prajakta Koli (Mostly Sane) shares insights on the Influencer Marketing space, her favorite social media platform and what generates revenue for Influencers

Photo Credit : ShutterStock


Prajakta Koli (Mostly Sane) started off her career with YouTube after she realized that becoming an RJ wasn’t the right part for her. She has about 1.7 Million followers on Instagram and over 4.34 Million subscribers on her YouTube channel. In 2017, Prajakta Koli had partnered with the brand This garnered brand awareness and the message reached out to her follower base.

Brands can leverage from Influencer Marketing if done rightly. Brands can generate engagement with a niche audience with low promotional costs.

We spoke to Prajakta Koli (Mostly Sane) about the influencer marketing space, what generates revenue for them and key trends for influencers.

Edited excerpts below

How has the Influencer Marketing space evolved?

Everyone has their own journey and everyone has a different story. I feel glad that there are more creators coming up today. The fact that the Internet has become home to a lot of people makes me happy.

Favorite Social Media Platform?

YouTube for me, It’s home.

What is fueling revenue for the Influencer Marketing Space?

A lot of people think it is easy to earn money on YouTube but that is not true. It takes a long time to set the ball rolling. There is revenue from advertisers and a lot of brand collaborations that help Influencers.

What are the key trends for Influencers?

Authenticity goes a long way when it comes to making content on the Internet. Being true to yourself. Making content relatable is something that Influencers can stick to. 

How can an Influencer stand out? 

There is no competition. On the Internet, you can only survive if you have your own thing going on. Unless and until you bring in individuality to everything that you do it is not going to work.

Tags assigned to this article:
Mostly Sane Influencer Marketing Social Nation