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Asbah Launches 'Power Rice' at Anuga 2017 Germany

(Attn.editors: The following press release comes to you under an arrangement with PRNewswire. PTI takes no editorial responsibility for the same).

Asbah Launches 'Power Rice' at Anuga 2017 Germany

NEW DELHI, October 9, 2017/PRNewswire/ --Asbah, World's First Social Brand in the Food Category launched its latest offering 'Power Rice' on Saturday, 7th October, 2017 at Anuga, Cologne Germany. Unveiling of Asbah Power Rice was done by Honorable Minister of Food Processing Industries Ms. Harsimrat Kaur Badal, where Director of Asbah, Mr. Gaurav Jain, was present on this auspicious occasion.

(Photo: http://mma.prnewswire.com/media/569699/Dignitaries_at_launch_i n_Anuga.jpg )

Asbah's Power Rice, as the name suggests, is a power house of nutrients, essential minerals and vitamins. "Today's lifestyle is hectic and fast-paced, leaving people with little time to consume proper nutritional food. Asbah understands the need of the hour and brings to you 'Asbah Power Rice' with power of 8 nutrients such as Vitamin A, B1, B6, B3, B12, Zinc, Iron and Folic Acid. The Asbah Power Rice will help meet the daily nutrition requirements and give everyone an easy access to a healthy and active life as recommended by health experts," said Mr. Gaurav Jain.

The fortified blend has the same taste, texture and aroma of the traditional rice. 'Power Rice' is not only a treat for the taste buds but also total supplement of essential nutrients. These multi-nutrients are also beneficial for controlling hypertension, diabetes and depression, it also supplements deficiencies of haemoglobin and cures anaemia.

People of all ages, particularly in India, are highly prone to face such deficiencies, the Power Rice acts as a barrier between these threats to the immune system and boost healthy vision, neurological functions, and healthy skin and slow aging.

The renowned Anuga 2017 is a biennial feature, held at Cologne, Germany. It is the world's largest and the most important trade fair for food and beverages. Leveraging on this prestigious and respected platform, Asbah's launch of Power Rice has ensured global visibility and reach to the international market.

Today, following its vision, Asbah stands tall across the globe as the World's First Social Brand in the Food Category. Asbah is the first to fortify rice so that entire family can enjoy healthier lifestyle.

About Asbah

Asbah, a brand owned by DCP India (P) Ltd was launched in early 2015 at the Gulf Food Expo, Dubai. It entered the European market in April of the same year and was launched across India in August 2015.

Asbah's idea of business is very unique. It contributes a part of its profit to the empowerment of talented underprivileged women across the world. The money is used for education, sports training and skill development of these girls. By encouraging these women with potential and passion, Asbah with its funding helps them realize their dreams.

Media Contact : Sahana Rai [email protected] +91-9820912273 Founder Glocal Brand Solutions

Source: Asbah PRNewswire OSS

Disclaimer: This story has not been edited by BW staff and is auto-generated from a syndicated feed.


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