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BW Businessworld

Angel Broking Records Over 1 Lakh Client Addition Since Lockdown

2.2x growth in average monthly gross client addition in 2M FY21 over FY20 said the company.

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Angel Broking digital broking firm, has scaled lifetime high average monthly new accounts of over 1 lakh since the lockdown started in March’20. The increase in client base further accelerated the daily trading volumes as we execute around 2 million trades in a single day on our platform. This has further enhanced Angel’s multi-segment market leadership, said the company.

This demonstrates the secure, seamless, and superior experience of our 2+mn satisfied clients. Our strategy of offering a simplified and most competitive pricing structure, through our iTrade prime plan, facilitated our better than industry growth in client acquisition. The plan offers our clients an opportunity to avail full suite of broking services including basic research and advisory, absolutely free.

Sharing his thoughts on the milestone, Mr. Prabhakar Tiwari, CMO, Angel Broking Ltd., said, “Angel Broking is a digital first organization, which capitalizes on leading digital tools and platforms across functions with single minded consumer-centricity. The current nation-wide lockdown is a blessing in disguise to help showcase our digital broking services, as a superior option in comparison to traditional broking firms. Given simplified pricing structure and other value-added services in terms of research & advisory, customers have preferred us over competition by a huge margin particularly in tier 2 and tier 3 towns.”

Speaking on the milestone, Mr. Vinay Agrawal, CEO, Angel Broking Ltd., said, “Angel Broking has transformed the way retail trading is done in India and offers an extensive range of financial solutions. We constantly strive towards optimizing efficiencies of our platform across stages of designing, execution and acquiring customers thereby living up to the promise of being the right partner for new-age traders and investors.”


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