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An Effortless Shopping Experience In ‘New Normal’

Infinique Mall’s focus and target market are the SEC A consumers who are 8.5% of India’s population amounting to around 12.5 crore people growing at a rate of 2.5% per annum.

Photo Credit : Shutterstock

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Infinique Mall established in August 2020 is an online mall that is a unique concept owned and operated by BizEdge Disha Private Limited. It retails rare, premium, and specialty luxury goods that customers can shop for from anywhere in the world. Infinique Mall’s focus and target market are the SEC A consumers who are 8.5% of India’s population amounting to around 12.5 crore people growing at a rate of 2.5% per annum.

Infinique mall retails products that are unique &/or rare products & services which are exclusive. Each product is specially handpicked for its premium, niche appeal, and quality that guarantees user satisfaction and value. Just like in a physical or offline mall, customers can explore from Exclusive Brand Outlets (EBO) for products and services, Multi Brand Outlets (MBO) called Rare Basket for FMCG products, and Unique-Kart for FMCD products. Unlike other malls, Infinique Mall’s focus and target market are the SEC A consumers who are 8.5% of India’s population amounting to around 12.5 crore people growing at a rate of 2.5% per annum.

Though the brand got launched early this year, the company has been working on the projects for the last 2 years in getting the Business Model, Technology and curating the Brands that would partner with us. The seed capital for the project in cash is Rs. 40 Lakhs and in terms of time given to the project by the promoters over the last 2 years & the sister concerns putting workload at nil / negligible costs is more than an Rs. 1 Crore apart from the cash component. Looking at raising the first round of funding sometime next year in April – June Qtr.

The company's focus is on start-ups and the SME segment which is the backbone of the national economic structure. They have been able to provide employment to around 120 million persons and contribute around 45% of the overall exports from India. The need for this segment is to build a strong digital business for which they need support on two fronts; technology and a trained digital workforce. This is where BizEdge Disha comes in to provide this critical yet missing link through its E-Commerce expertise.

Satyajeet Pant Balekundri swears by a policy he has been following for the most part of his successful professional life. A critical skill that has helped him adapt to new situations, tackle diverse problems, and take on challenges head-on, Satyajeet firmly believes in being an empathetic leader and a people’s person. And this something that will hold him in good stead as he begins his journey as Co-Founder & Chief Business Officer of Infinique Mall.