• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

After Bangalore Ather Energy Expands To Chennai With Ather 450 And Ather 340

Company opens pre-orders in Chennai along with free Ather One subscription

Photo Credit :


Tarun Mehta, Ather Energy

After a successful run in Bengaluru, Ather Energy officially began accepting pre-orders from consumers for its Ather 450 in Chennai. This is the second city the company is entering after its commercial launch in June 2018.  Ather’s flagship scooter has seen great traction from owners and reviewers and has changed the market's expectation of two-wheelers.

Recently, Ather offered early access test rides to its followers in Chennai and showcased the 450 prior to its official launch. The event was focused on the Ather community that the company has built and had fifty Bengaluru owners travel to Chennai to share their ownership journey. This pre-launch event saw the resounding response and the Ather 450 has already sold out till November in Chennai. The company is now opening pre-orders for its second limited batch of deliveries.

The on-road price of the Ather 450 is INR. 131,683 and Ather 340 will be priced at INR.119,091 in Chennai. The price includes the regulation 2 helmets, along with the FAME 2 subsidy and other basics like insurance, road tax, GST, and other fees.

Ather had begun the installation of its Ather Grid points in Chennai in May 2019. Since then, Chennai has seen the installation of ten fast charging points. These charging points can be found in malls like Forum Vijaya Mall, offices like At Works and cafes, restaurants, and even grocery stores. To encourage adoption of EVs in the city, Ather Energy will provide free charging at Ather Grid till December 2019 for all-electric 4Ws & 2Ws and will add 40-50 more charging points to their network. 

The company will be opening Ather Space, the experience centre at Wallace Garden, Nungambakkam on 24th July. Consumers can test ride vehicles at Space and get an in-depth view of electric vehicles and their usage.

The company has announced free Ather One subscription for all the deliveries in 2019, starting with the September batch. The Ather One plan offers customers free access to; public and home charging; regular maintenance inclusive of consumables; breakdown assistance; and unlimited data services at only INR 700 + GST monthly.

Top themes and market attention on: