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BW Businessworld

Abhishek Khaitan, Radico Khaitan

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What are you reading at the moment? What did you recently finish reading? What have you learnt from it?
Currently, I am reading Mahabharata In Polyester: The Making of the World's Richest Brothers and Their Feud by Hamish McDonald. The book is about the Ambani brothers, their life story has always been an inspiration to me. I have recently finished reading, The Power by Rhonda Bryne.

The one book all leaders must read... and why?
The Ten Commandments of Business Failure by Don Keough is a good, handy book. It will give a fair idea about the do's and don'ts in business life. From small enterprise to big companies, everyone can take some tips from this book. The best thing is that this comes from an experienced business manager.

One book everyone in your sector should pick up... and why?
I would recommend the book by Noah Rothbaum, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. The book is about the growing business of the world's ancient industry. It gives the readers an overall insight of how the industry is changing, its innovations, new techniques and intelligent marketing campaigns.

What kind of books would you normally buy while travelling?
While travelling, I generally don't buy books for reading. It's always a news paper or a magazine that I would buy.

Have you written any books? If not, do you plan to write in future? Please also specify the topic you intend to write on.
No I haven't written any books so far and I have no plans for writing any books in future.

The books you grew up with? What did you like most about it?
While I was growing up, I used to read Enid Blyton's Famous Five books. I still have that collection.  I loved the whole series because it was all about the children's adventure, their togetherness and the plot was classic.

Your book shelf consists of....
I have got a mixed collection of books from all genres, which include; Are You There, Vodka? It's Me, Chelsea>> by Chelsea Handler, The Snowball: Warren Buffet And The Business Of Life by Alice Schroeder, Good To Great by Jim Collins. The Guru of Joy: Sri Sri Ravi Shankar and the Art of Living by Francois Gautier, Every Street Is Paved With Gold: The Road to Real Success by Kim Woo-Choo and The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal by Ben Mezrich.

Where do you shop for books?
I shop at Amazon.com online as well as book stores such as Teksons and Om Book Shop

Have your reading habits changed in the past four or five years? If so, how....
I don't have a specific kind of reading habit; I generally read what I like.

One book you cherish that you received as a gift... and who gave it to you.
When I was in high school my father bought me a series of Sherlock Holmes. I still have that collection and love it.

(This story was published in Businessworld Issue Dated 21-03-2011)


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