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BW Businessworld

ASUS Enters Into Commercial PC Market In India With The “Expert Series” Brand

To Target all key enterprise customer segments with a wide portfolio of 11 models across Laptops, Desktops, and All-in-Ones, featuring 10th Gen Intel® processors and variants with Windows 10 Pro support

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Asus Expert Series

KEY POINTS

ASUS Expert Series –  ASUS Expert Series of Commercial PCs will cater to businesses of all sizes, including educational institutions, government, micro businesses, SMBs and large enterprise customers, ASUS to provide comprehensive solutions for their respective computing needs

ASUS ExpertBook B9 –The world's lightest and most powerful14-inch business laptop, built with magnesium-lithium alloy, with up to 10th Gen Intel® Core™ i7 Processor and 24hr battery backup

ASUS ExpertBook P2 – Versatile and powerful business laptop in its segment with Nvidia Discrete Graphics and up to 10th Gen Intel® Core™ i7 Processor

ASUS PRO ExpertBook P1 series – Affordable series of 14” and 15” Laptops with segment leading features such as FHD Display with thin bezels, fingerprint sensor and up to 10th Gen Intel® Core™ i5 Processor

ASUS PRO ExpertCenter Desktop series – Business desktops specially designed for enterprise, organizational, governmental use,SMBs and SOHO to fulfill all business needs

ASUS AiO series – All-in-one PC with very slim-bezel NanoEdge FHD IPS display, segment leading connectivity, SonicMaster audio, wireless peripherals, that supports up to 10th Gen Intel® Core™ i5 processor

Dedicated Enterprise Helpline and Service Packages – A new dedicated helpline for sales and service has been set up ASUS for Expert Series PCs with extended hours of operation between 9:00 a.m. to 9:00 p.m., Monday to Saturday - (18002678901).ASUS has also enabled onsite service support for Expert Series and optional service packages comprisingextended warranty, accidental damage protection, priority service and hard disk retention

ASUS India, Indian arm of Taiwan-headquartered, multinational computer hardware and electronics company, today announced the launch of a wide portfolio of commercial PC products in India under the brand umbrella of ASUS ExpertBook and ASUS ExpertCenter. ASUS has been one of the fastest growing brand in Consumer PCs in India in 2020 and has gained entry into the top 3 Consumer PC Brands Club in Q2 2020. With the launch of Expert Series Commercial PCs, Enterprise Customers in India will get a choice of innovative products with cutting-edge technology from ASUS that have been customized for the needs of Indian Enterprise users under ASUS’s Made for India initiative.

Mr Leon Yu – Regional Director, System Business Group, ASUS India & South Asia, said, “We are extremely delighted to launch our ExpertBook Series in India. With Expert Series, we are offering enterprises the opportunity to experience the cutting-edge technology, groundbreakinginnovation, and unparalleled performance of our commercial PCs. We understand that serving the needs of the business customers requires much more than just delivering hardware. We will focus on delivering solutions and unmatched customer service. We are confident that our latest offerings will receive a positive response from our customers across the country.”

Prakash Mallya, Vice President and Managing Director of Sales, Marketing and Communications Group, Intel India said,“The PC continues to play a critically important role for all types of businesses especially in current times,and these latest Expert series offerings from ASUS, powered by Intel® Core™ processors, deliver the intelligent performance features that enable businesses to work efficiently and accelerate productivity.”

Available soon at ASUS Exclusive Stores (only B9 and AiO), Amazon.in, Croma.com, Croma Retail Stores, Flikpart.com, RelianceDigital.in, Reliance Digital Retail Stores, and leading Commercial PC channel partners.

·ASUS ExpertBook B9 (B9450FA): ₹102,228/- onwards

·ASUS ExpertBook P2 (P2451FB): ₹58,697/- onwards

·ASUSPRO ExpertBook P1 Series: ₹25,323/- onwards

·ASUSPRO ExpertCenter D8 (D840SA): ₹ 55,429/- onwards (inclusive of a monitor)

·ASUSPRO ExpertCenter D6 (D642MF): ₹ 29,669/- onwards (inclusive of a monitor)

·ASUSPRO ExpertCenter D3 (D340SMC): ₹ 27,429/- onwards (inclusive of a monitor)

·ASUS AiO (V241FA): ₹ 58,466/- onwards

·ASUSAiO (V222FA): ₹ 25,839/- onwards

Above mentioned prices are exclusive ofGST. (Enterprise customers generally get input credit of GST)