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AM/NS India (ArcelorMittal Nippon Steel) on-boards Scarecrow M&C Saatchi for customer communication

The brand will be handled by the agency’s Mumbai office.

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AM/NS India (ArcelorMittal Nippon Steel) on-boards Scarecrow M&C Saatchi for customer communication

AM/NS India ( ArcelorMittal Nippon Steel India ) has chosen to partner with Scarecrow M&C Saatchi, as the creative agency for its customer communication needs. 

AM/NS India is a joint venture between ArcelorMittal, with presence in 60 countries and an industrial footprint in 18 countries and Nippon Steel Corporation, a Japanese steel producer. It is the leading integrated flat carbon steel producer in India, with an achievable capacity of around 8.5 million tonnes per annum and a full diversified range of flat steel products, including value-added steel, and have significant capacity to produce iron ore pellets.

Manish Bhatt, Founder Director, Scarecrow M&C Saatchi said, “It is a matter of great satisfaction to have a brand like AM/NS India in the agency’s kitty. As a joint venture company, it offers the best of both the worlds and carries with it a rich and unparalleled legacy.  The brand’s wide range of B2B and B2C offerings, gives us the opportunity to develop a wholistic communication strategy for its customers. And to that extent it is a great challenge as well.”

A spokesperson from AM/NS India, said, “We are excited to have Scarecrow M&C Saatchi as our creative partner. It is an exciting partnership and we are looking forward to working with their team.”