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AB InBev Launches Its First Non-Alcohol Beer Budweiser 0.0

This new addition is in line with AB InBev’s Global Smart Drinking Goals to ensure that low and no-alcohol beer makeup at least 20 per cent of our global beer volume by 2025 and empower consumers through a choice to enjoy beer freely and responsibly.

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Anheuser-Busch InBev (AB InBev) World’s leading brewer, on Monday, said that it has entered non-alcohol beer segment here in India with the launch of its first non-alcohol beer Budweiser 0.0.

Soon one can taste a non-alcoholic Budweiser at price Rs. 80 for a 330ml Can and Rs. 90 for a 330 ml bottle. Both the variant will be available across modern retail channels and leading departmental stores in the top urban centers of the country - Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata as well as the prohibition state of Gujarat. 

This new addition is in line with AB InBev’s Global Smart Drinking Goals to ensure that low and no-alcohol beer makeup at least 20 per cent of our global beer volume by 2025 and empower consumers through a choice to enjoy beer freely and responsibly.  

Ben Verhaert, President, South Asia, AB InBev, said, “While the market for non-alcohol beers is still nascent in India, as a leading brewer we see a great opportunity to grow this segment. The launch is in line with our Global Smart Drinking Goals to ensure that low and no alcohol beer make up at least 20 per cent of our global beer volume by 2025. Beer is a drink of moderation and our objective is to offer our consumers various choices to enjoy beer freely and responsibly”.   

The new variant is brewed using the iconic Budweiser recipe, with barley malt, choice hops, yeast, pure filtered water, and the distinctive beechwood aging process; during the final stage of which the alcohol is removed through a special process to retain the taste that’s true to the standards of Budweiser.  

Commenting on this, Kartikeya Sharma, Vice President, Marketing, South Asia, AB InBev opined, “We are mindful of the growing demand for conscious choices and Budweiser 0.0, brewed with quality ingredients like all our beers globally, offers a great alternative. We are bullish on the future of this industry and look forward to witnessing what is in store for us”. 



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