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A Sustainable Future Is Now More Accessible & Tech Driven

The aim is to bridge the gap between various production sub-sectors by deploying new systems.

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The era of Enlightenment 2.0 is here and the big guns in the fashion industry are taking it head on. Deconstructing the crescendo of the traditional anti-environmental practices we now embrace the sustainable and holistic guanxi of nature and man.

Stress upon the durability, quality of the prototypes increases as the world roars about the degrading climate change. El Nino and its likes are upon us and its high time to exercise one’s personal agency in reclaiming socio-environmental responsibility. A massive utilitarian and sustainable shift towards alternative material usage, production and disposal mechanisms is seen recently. Though brands are to do their part ethically, however a true change in the industry can start off with the customer’s demand.

Marches and environmental protests are increasing in frequency as the sense of impending doom is rising with the threat of climate change.The month of September sought global coverage to the social unrest and collective pressure on political leaders to take initiative and chart out a plan for better governance through series of Global Climate Strike worldwide.
16-year old Swedish climate activist Greta Thunberg, expressed her concerns at the United Nations Climate Action Summit in September, saying -

“For more than 30 years the science has been crystal clear. How dare you continue to look away and come here saying you are doing enough, when the politics and solutions needed are nowhere in sight.”

Technology is the driving force for this paradigm shift; as disruptive tech becomes more accessible and effective reach of communication is possible. Technology is also enabling innovations in materials and processes that can propel us towards a sustainable future. With the growing roots of AI, Machine Learning, along with advances in cryptocurrencies and blockchain have stirred a revolution within the sector.

The aim is to bridge the gap between various production sub-sectors by deploying new systems. Transparency and distribution are regulated at a more consumer-centric level which makes the products more affordable and valuable at the same time. Advances in technology is directly proportional to exponential increase in mass production - and with steep curve, retailers need to upskill to the growing demands of this changing landscape. This is the time to galvanise ourselves and embrace the Industrial Revolution 4.0

The juxtaposition of fashionable and feasible is rendered possible with the help of material innovation and technology. Ethically sourcing and crafting products which are durable, eco-friendly and high quality is a pragmatic outcome of the effective amalgamation of fashion and tech. The impact of this union can be universal if there is the will and determination to make a change.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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Mayura Davda Shah

The author is Founder and Creative Director, M A Y U

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