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BW Businessworld

A Slow Cheetah Is Still Faster Than Humans: Rapper Slow Cheetah

Slow Cheetah in an interesting conversation with Businessworld talks about how social media has helped propel his musical journey

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Indian Rapper, music composer and actor Chaitanya Sharma A.k.a Slow Cheetah inspired by the fastest cat is known for his songs with Bollywood actor Ranveer Singh 'Don't hold back and music videos 'To the Top' and 'Make it Happen'. In 2018 Cheetah was seen recently rocking the MTV Hustle with his latest song 'Bada Ghar Chhota Ladka', and has 35k followers on youtube and 48.5 k followers on Instagram. 

Slow Cheetah in an interesting conversation with Businessworld talks about how social media has helped propel his musical journey. Edited excerpts below:

Why he chose to be called as 'Slow' when a Cheetah is known for being fast & furious, Cheetah replies, "It has many answers to it, first that a Cheeta is at its slowest when it goes hunting, locates its prey and then runs; second, irrespective of how slow a cheetah is, it is still faster than humans which signifies I move with my pace but still be fast enough to leave many behinds, another reason is that my name has been inspired by the song 'slow cheeta' from the band Red Hot Chilli Peppers RHCP.

Cheeta draws light to his journey so far, saying, "My journey has been hard, it's been rough but I can't complain because without that the journey is no fun. I have all the gratitude for what I have achieved and I'm here today performing, rapping with speed and enthralling my audiences I feel that I deserve it irrespective of the hard times, so my idea is to enjoy the hardships and success even greater."

On choosing rap as a medium, was there any revolution in the mind, cheetah replies," Well there was no revolution in the mind but I feel that rapping chose me more than I chose to rap and it's like a blessing to me and is the best mode to express. I love a lot of other genres of music but they have a lot of other things to support the music. So, if there is a melody without lyrics you sing it, but in rap, you only have the lyrics that you sing or you speak, it's only the words and a beat that you have."

How has social media helped you as a rapper, he says, "Social media is a big boon and it depends how you use it, so whatever you do out there, the entire world can see you through the social media platforms. So you just need to use it right without abusing it!

Talking about his favorite social media platform and how it has helped the artists generate business, he said, “It is Instagram because it has everything where you can read, explore, put pictures and videos. Well, so much work comes on Instagram which depends on your feed, and how you are interacting with your audience. So with so many people offering work straight on Instagram, it's almost like a job profile."

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Slow cheetah Influencer Marketing Social Nation