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BW Businessworld

92 Per Cent Of The People Globally Do Not Breathe Clean Air: Amida Cleantech CEO, Siddharth Dixit

Awareness of sustainability is growing in the developing world, according to Amida Cleantech MD & CEO, Siddharth Dixit. Dixit was speaking to BW Businessworld Chairman and Editor-in-Chief, Dr Annurag Batra at the BW Sustainable World summit titled ‘Sustainability Dialogues’.

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Air pollution is among the many challenges before the world today. The compulsion to evolve cleantech solutions to environmental pollution has given birth to a plethora of firms and startups, which have been able to convert a problem into an opportunity for business. Siddharth Dixit, Managing Director and CEO, Amida Cleantech, is among them.

Dixit has been actively building models that link clean technologies with end-users to ensure both energy security and sustainability of the ecosystem. Speaking at the BW Sustainability Dialogue, Dixit divulged his focus areas for solutions for purified air. The application areas for Amida’s clean technology include infrastructure, like airports, bus terminals, railway stations, parking garages, urban tunnels, public interest spaces, schools, public parks, sporting venues, hospitals, and real estate, hotels, malls, and homes.

Dixit said, “92 per cent of the people globally do not breathe clean air. Hence, it becomes important to find a solution to this problem. Countries across the world are waking up to the threat of air pollution, necessitating the need for new technology to address this serious issue. India may still be at a nascent stage, but awareness has definitely grown over the years.” He spoke of changes in people’s approach and mindset, especially after a pandemic hit the world. “There is an impact of viruses on changing mindsets. There is a desire and want to get the immunity better where air purifications will also help,” he pointed out.

Asked about being the ‘Unique player in the sector’ he gave away his company’s approach and the technology in use. Amida Cleantech only allows a single cycle treatment in large volumes ‒ TFA rooms, public spaces with constant access to outdoor ambient air (doors opening and closing), semi-outdoor and outdoor spaces.

Dixit went on to define sustainability. “In my perspective, sustainability has always been an avid factor in the long run. Sustainability is nothing but the ability of any initiative or any organisation to keep sustaining for a long period of time,” he said. Talking of installing small techno units of air purifiers in the small rooms and looking at homes as a potential area, Dixit said, “Yes, they do install units for housings but the units clean the air in a centralised manner. Amida is progressing on the production of small units that can be placed in rooms but it will take another 18 months and at the moment, the focus on purifying air will remain the larger open areas,” he said. Dixit said he was grateful to see rising awareness of air quality among people of developing nations like India and that he hoped to see a better consciousness level for purified air in the future.