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7 Creative Ideas To Leverage Social Media Platforms

Out of all the social media platforms, Instagram inspires the maximum amount of creativity and can be used for a wide variety of things starting from keeping one updated with their favourite fashion brands to searching for potential job opportunities

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According to recent industry surveys, majority of employees following companies on social media platforms are showing an interest in working for them. Fifty percent of today's work force consists of Millennials (under the age of 35) and social media platforms like Instagram are becoming hugely popular in contributing towards their decision making process when it comes to where they want to work.

Out of all the social media platforms, Instagram inspires the maximum amount of creativity and can be used for a wide variety of things starting from keeping one updated with their favourite fashion brands to searching for potential job opportunities. This innovative channel can really help employers to hire better by using some out of the box ideas. Here are some creative ideas, which can allow employers to stand apart as a unique recruiter and drive a much prompt attention of your potential candidates.

1. Picturize your candidate
With a few simple Photoshop tools, you can create a person with no physical features, place him/her right and caption the image "This could be you." This kind of an ad would incite the job-seeking candidate to picture himself in the role and probably approach you promptly. With a little creativity, used smartly, you can close the vacancy that had been on hold for long.

2. Feature your workforce
Candidates are bored of seeing, 'we are hiring' job ads as these often appear to them as fake. Regardless of the department you are hiring for, display a happy image of the team and write something like, "Join this crazy team." The adjective 'crazy' will act like a powerful ad tool to drive the potential candidates apply for the position. No much of an effort but only a little mind work.

3. Take the 'Humor 'Advantage
Users on Instagram tend to like images and videos, which drive them crazy with humor. Why not bring that humor while Job Posting? Think about using an animated image and writing something like, "How many sales managers are required to close one deal of 1 million dollars?" Humor can go a long way in attracting candidates who consider their job as serious. At times, a humorous caption can work like a creative trick to close a serious role.

4. Feature Job Location
Candidates are always fascinated with the work culture inside the company, as well as, the location outside the premise. With a location view, candidates can also figure out where they are going to apply. Feature a location image saying, "The heart of Bangalore is calling engineers".

5. Use Creativity from what you have got
If you are in search for some new staff for your hotel chain, you have the kitchen from where you can fetch the creativity while posting a perfect job ad. What can you use? May be some wheat, some grains, some dry fruits spread on the floor decoratively. What best can you write on the wheat floor? Something like "We 'knead' a helping hand." With such a caption, you played with the word 'need' and very effectively you can leave a lasting impression on the candidate prompt him/her to apply for the role immediately.

6. Use 'Days of Working' to Your Benefit
Who doesn't need a weekend to unwind from a long, stressful, working week? If your organization in only active for 5 days, voice it out on Instagram. Use an image that says, "Monday, Tuesday, Wednesday, Thursday, Friday" and that's it. It clearly reflects you are happy to work for five days a week. Believe! You are going to drive thousands of candidates at one go. They are just waiting for you to turn up.

7. Go Unconventional
Yes we know you are hiring. But, are you hiring every applicant out there? No right? Use the fact a little more creatively. Nobody wants to hear anymore that you are hiring. May be if you write something like, "We are hiring!" and "Only if you are awesome!" a statement underneath can do wonders for your business. Enthusiastic, skilled, passionate candidates would certainly apply for a position like this.

The most effective method to make a flawless Instagram job ad has a lot to do with imagination. Think different this time and I am certain your applicants will begin applying in an unexpected way. Telling your brand story through Instagram can make the world talk about you. So say a "farewell" to conventional, dreary job ads and make your challenging HR role all the more energizing, innovative and indeed intriguing with Social Media Recruiting.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Tags assigned to this article:
social media jobs instagram careerbuilder india

Premlesh Machama

The author is MD of CareerBuilder India

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