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5G Is The Top Smartphone Purchase Consideration Of Emerging India: Oppo Survey

This growth in demand for 5G enabled devices as it will be the key consideration to feed the rise of consumption of content among users is an indication of digital readiness of Indian users.

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OPPO has conducted a survey across India to understand their experience and inspiration behind OPPO Reno5 Pro. The findings based on the responses of over 1800 respondents revealed 5G as a top considered feature for users looking to buy their devices. The survey also highlighted that the 5G feature is also gaining popularity among the buyers from the tier II and III cities of emerging India and was the primary reason for 57.8% of respondents to pick the Reno5 Pro device.    

This growth in demand for 5G enabled devices as it will be the key consideration to feed the rise of consumption of content among users is an indication of the digital readiness of Indian users. Citizens from towns like Halol, Raiganj, Chikhli, Ongole, Rajula, and others mentioned 5G as their top reason for opting for Reno5 Pro followed by fast charging. 

The findings also stress on the role of more innovations in the field of camera and video feature as revealed that camera and videography are the most used features by the consumers. 69.6% of the respondents mentioned that they use the videography feature of their smartphone very frequently, to capture their special moments. In fact, 81.6% of respondents chose the AI Videography feature as their favorite in Reno5 Pro as it enhanced their smartphone experience, followed by battery, performance, display, and processor. Four out of five respondents agree that device has immensely improved their lowlight videography experience.

Contextualising the survey findings, Damyant Khanoria, Chief Marketing Officer, OPPO India, said, “This is yet another testimony to the great response we have received for our latest Reno5 Pro. The AI-highlight videography feature and 5G-enablement have proved to be the key features for the success of this product. These findings have proven to be an impetus for OPPO to continue working bringing ground-breaking technology and enhance the user experience for our customers.”

Interestingly, the survey highlighted that youngsters between the age of 18-25 are opting for 5G devices followed by good camera features wherein people above 35 years consider aspects like processor, performance more while deciding. This only proves that 5G is certainly the future.


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