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BW Businessworld

'We Are Growing At 100 Per Cent'

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The Italian motorcycle company Ducati, today launched its new Monster 795 in the Indian market at a price tag of Rs. 6.99 lakh. Mirko Bordiga, CEO, Ducati Asia Pacific talks to Businessworld's Malabika Sarkar about its new offering in the market and the company's strategy going forward.

How has been the APAC performance for Ducati this fiscal?
The APAC performance has been fantastic as we have doubled the sales. We are very satisfied with the results as our effort of bringing range of customers together has been rewarding. Last year we sold about 250 units in India and our APAC sales would be about 2,200 units. We are growing at 100 per cent. There is a huge potential going forward, we just started starching the surface. We are quite happy about how we go.

Where does India currently stand on the APAC map in terms of sales?
India is at the third place following Thailand and Singapore. But this year it can move up at the first or second place with the new Monster 795 launch. This bike is only for the Asian market and is manufactured in the Thailand facility.

Your competition, Harley-Davidson has started complete knock down (CKD) operations in India. Are you somehow looking at that possibility of assembling bikes in the country?
No. Not at the moment. We will start thinking about it after we see customers' reaction for the Monster 795. At the moment we have a very good combination -- as these motorcycles are finally worked out in Thailand -- which is at the moment working for us.
How many units of the Monster 795 are you planning to sell in India? When does the booking start?
Though we do not have a specific sales target, we are starting bookings today and the deliveries will start in March this year. We will grow proportionately with the demand.

How many more products can we expect from your global portfolio?
We will look at bringing all products over a period of time. But we don't want to flood the market with bikes. We want to see how this show goes.

What is your R&D spend?
Very significant amount it is. We are investing in technology and manufacturing and upgrading products which also includes racing bikes.