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‘Vocal For Local’: Yogi Adityanath’s Efforts To Boost Gaining Currency

Chief Minister Yogi Adityanath also encouraged distribution of free tool kits to ensure that the artisans abide by the pledge of ‘Vocal for Local’ and ‘Vocal for Global’. The exhibition displayed both GI products from the state along with products in the process of getting GI tags.

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The Geographical Indication (GI) exhibition in Varanasi in the last week of January turned out to be a useful platform for local products in a big way. Sale of products worth Rs 25 lakh in just four days at the GI Products exhibition proves that craftsmen have set an ideal example of  ‘Atmanirbhar Bharat’.
 
Organised in collaboration with the Federation of Indian Chambers of Commerce and Industry (FICCI), stalls of 50 GI products from 16 districts were displayed at the Deendayal Handicrafts Complex. Seminars and training programmes by experts took place and focused on improving the technical skills of the craftsmen.
 
Chief Minister Yogi Adityanath also encouraged distribution of free tool kits to ensure that the artisans abide by the pledge of ‘Vocal for Local’ and ‘Vocal for Global’. The exhibition displayed both GI products from the state along with products in the process of getting GI tags.

There were stalls from Varanasi, Bhadohi, Chandauli, Ghazipur, Mirzapur, Azamgarh, Bulandshahr, Farukhabad, Firozabad, Gorakhpur, Kanpur, Kannauj, Lucknow, Prayagraj, Saharanpur and Siddharthanagar.
 
At least 28 unique Geographical Indication  products were displayed, seven of which were from Varanasi. Through this, the Yogi government also provided physical and virtual platforms for buyers and sellers to communicate, resulting in effective business.

The products on display included terracotta of Gorakhpur, brocade, sarees and wooden toys of Varanasi, black pottery of Azamgarh,  handmade carpets of Bhadohi, perfume of Kannauj, Metal Craft of Moradabad, pottery of Khurja and Kala Namak Rice of Siddharthnagar, which had already been given the GI tags.
 
Buyers who attended the exhibition in large numbers applauded the efforts of the Uttar Pradesh government in making a wide range of genuine and authentic handmade products available in a single exhibition.

Bihari Lal Agarwal, a manufacturer of wooden toys said, “This exhibition has exposed us to new world of opportunity. Many people have come forward with  suggestions to export our product.” Pratish Kumar of Firozabad said that the sale of ODOP products had been excellent.
 
 Moreover, the sale of sugar-free and organic Kala Namak rice of Siddharth Nagar was so overwhelming that it had to be restocked. Deputy Commissioner Industries, Virendra Kumar said that due to the provision of technical upgradation training programme by the government for GI products, 240 craftsmen were trained.
 
“Besides, 600 people got soft skill training and 270 craftsmen were imparted new technology training. A total of 2,000 craftsmen were given advanced tool kits during the programme which played a vital role in accelerating the sale of their products and also gave them new opportunities,” Kumar said.
 
Handloom tool kits were also provided to 300 beneficiaries under the Vishwakarma Shram Samman Yojana and 300 under the ODOP Training Scheme. Along with this, cheques were distributed to two beneficiaries of each scheme under the PMEGP, ODOP Margin Money Loan Scheme.
 
GI specialist Padma Shri Rajinikanth said, “The unique products of Uttar Pradesh are going global from local. Such a huge exhibition of GI Products has never happened before. Through this, Handloom, Handicrafts and all the ODOP products will certainly get benefits even internationally.”