Viacom18 Launches Viacom18 Digital Ventures
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Viacom18 Digital Ventures has been created with the aim of bridging traditional broadcasting and digital innovation, writes Ashish Sinha
Viacom18 has announced the launch of a new entity called the Viacom18 Digital Ventures, a convergent digital media platform for evolved consumers and marketers. The company also said that it has handpicked Gaurav Gandhi, an industry expert from within organisation, as its Chief Operating Officer.
Gandhi has earlier served as the Group Chief Operating Officer at IndiaCast Media Distribution (a TV18 & Viacom18 venture).
Viacom18 is a joint venture operation in India between New York Stock Exchange listed entertainment content company Viacom Inc and Network18 and operates channels like Colors, MTV India among others in India.
Viacom18 Digital Ventures has been created with the aim of bridging traditional broadcasting and digital innovation, the company said in a statement.
On the announcement of Viacom18 Digital Ventures and the key appointment, Group CEO, Sudhanshu Vats said, “We are looking to leverage the interception between a highly digital audience and the current content offerings. Gaurav’s rich experience in media, keen understanding of digital, strong base in distribution and his entrepreneurial instinct have made him our obvious choice”.
On its part Gandhi said: “With the ever changing media landscape, fast growing high-speed internet access and explosive growth in video consumption across screens, there could not be a better time to move forward in this space. We at Viacom 18 want to be the forefront of this digital convergence with our products & content offerings”.