Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

'Sodexo Is Developing Solutions For Millennial Workforce'

Sodexo has launched limited-edition festive gift card for employees, namely for Durga Puja, Diwali and Ayudha Puja

Photo Credit :

1537812274_QObcPP_sodexo_470.jpg

Suvodeep Das, Vice President- Marketing, Sodexo Benefits and Rewards India talks about the launch of a new gifting card for the employees and opther developments

How is Sodexo addressing the needs of the millennial workforce? 

Millennials are continuously seeking for fast, seamless and a wide variety of services. The “always-on” generation expects their companies to offer them benefits and rewards across platforms - physical, digital and virtual. Sodexo is constantly developing solutions to suit the millennial workforce. Millennials are becoming a major part of the workforce; and they prefer receiving such digital gifting solutions from their company. Over the last one year, Sodexo has partnered with various start-ups from the Indian ecosystem such as Zeta, Swiggy, Zomato, Innoviti and Signzy that further enhance the user experience offering greater choice and more access points to the young professionals. 

What are Sodexo's plans for festive season 2018?

Sodexo has launched India’s first-ever limited-edition gift cards for employee gifting this festive season. The company has launched these cards in 3 unique designs – one each for Diwali, Durga Puja & Ayudha Puja. Enabling a unique festive experience, these cards are personalized with employee name, company name and come with an option to customize them further where the employers can write individual messages on the envelopes adding that extra touch of appreciation. This year, festival-specific gift cards are a new addition to Sodexo’s employee gifting basket with an aim to offer more personalized and meaningful gifting HR solutions to our clients and consumers. 

What are the key developments in terms of offerings to the employees?

Sodexo Premium Pass, being the most flexible, simple and user-friendly employee gifting solution, is fast becoming the preferred choice amongst companies across all sectors and of all sizes, from small and medium-sized enterprises to large corporates and PSUs.

In April 2018, we launched the Premium Pass- Virtual Card which is the digital-only equivalent of Premium Pass- Celebrations, usable for online purchases on the Rupay Network. The Virtual Card is designed for on-spot gifting among employees and channel partners. 

Why did you come up with a limited edition gifting?

Delivering a great gifting experience along with establishing an emotional connect with employees is usually a challenge. Sodexo’s Festive-special, limited edition gift cards is a digital gifting solution that also enables companies to add a special emotional touch by not only personalising it, but also customising it for specific regional festivals.

Sodexo has launched three limited-edition gift cards, one each for Diwali, Durga Puja, and Ayudha Puja and these festive gift cards are ideal for one-time gifting among employees and even channel partners. 

Why has Sodexo chosen to offer limited edition cards just for Diwali, Durga Puja, and Ayudha Puja?

The majority of employee festive gifting is during this season. While Diwali is celebrated across many states in India during this time, our clients requested us to launch gift cards specifically for Durga Puja & Ayudha Puja because they wanted to enhance their emotional connect with their employees.