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BW Businessworld

Making A Strong Case

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Canada's Richard Ivey Business School recently announced that Ivey Publishing, has developed more than 200 comprehensive, India focused cases for national and global consumption. Ivey's collection of India based case studies is now the largest in the world as they have recently overtaken Harvard Business School in the number of cases developed for Indian b-schools. With this repository, Ivey intends to help Indian corporates capture leadership positions within the country's hypercompetitive marketplace. 

Ivey is adding almost one new India centric business case every week through its own faculty and its collaboration with premier business schools such as Indian School of Business (ISB), Indian Institute of Management Bangalore (IIM-B) and the Management Development Institute (MDI) Gurgaon. Ivey has so far trained over 360 Indian faculty in case teaching and writing and is on track to cross the 500 mark within this year.

In keeping up with the knowledge partnership strategy, Ivey is also teaching Indian faculty to write and teach with cases and therefore focuses on developing compelling India based cases to support discussions on business theory in the classroom. Ivey is currently the world's largest producer of Asian based cases. The India cases span across a variety of business areas ranging from strategy, leadership, marketing, organisational behaviour, entrepreneurship, and branding among other highly relevant functional disciplines. 

"These cases will fill the need for India-specific content for the growing number of business schools and help faculty and students understand business issues, challenges and opportunities within the business context in India," says Ariff KachraAssistant Professor of Strategy and MD of India Development, Richard Ivey. He further adds that Ivey's strategy in India is based on four pillars: case writing, research, executive development and programs. "The driving force of our strategy is to be a knowledge partner in Indian management education at a multiplicity of institutions." Kachra explains.

 The top five India-based cases include:

  • Infosys: The Challenge of Global Branding

  • Eli Lilly in India: Rethinking the Joint Venture Strategy

  • Dabbawallahs of Mumbai

  • Swatch and the Global Watch Industry

  • Louis Vuiton in India

Ivey hosted two India-wide case-writing competitions in collaboration with ISB and also provides a platform for mentorship for Indian case writers by Ivey and ISB faculty. The strategic partnerships with leading Indian business schools aim to foster new initiatives and have a profound effect on business education. Together with ISB, Ivey also offers open workshops for faculty across India every year and has conducted around nine case workshops, webinars and information sessions. The recently announced partnership with MDI Gurgaon will enable the process of developing more India focused business cases and distribute them both in India and globally.