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Helo Partners With Waste Warriors To Mark World Environment Day With The Digital #NamasteNature Campaign

The model ward program will improve Harrawala's environment by working with thousands of families to segregate dry waste, compost organic waste, and promote recycling.

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#NamasteNature campaign

Helo, India’s leading regional social media platform, has launched a digital environmental awareness initiative to mark World Environment Day. As part of its community empowerment initiative, Helo Care, the platform has launched two days long  #NamasteNature campaign in partnership with Waste Warriors, a solid waste management NGO. 

Between 04 - 05 June 2020, as part of the  #NamasteNature campaign, users will participate in the Environment day in-app quiz, the #SafaiSuperheroes will go live from Waste Warrior Helo account on 05 June 2020 11:00 AM onwards. During this session, the #Safaiheros will share insights around solid waste management, invite them to post and share updates, photographs, videos, and other content to spread awareness amongst friends and communities.

Additionally, the Waste Warriors will live stream the launch of their Model Ward program in Harrawala, Dehradun. This event is happening at their Swachhta Kendra (SK), Uttarakhand's first Material Recovery Facility, which will be opening in the coming months.

The model ward program will improve Harrawala's environment by working with thousands of families to segregate dry waste, compost organic waste, and promote recycling! The Swacchta Kendra is built for plastic waste management, and these initiatives will go hand in hand to reduce waste going to landfills and to uplift and empower waste pickers in Dehradun.


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Helo App #NamasteNature campaign world environment day