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Got It, Flaunt It: Made In India

The buzzword today is ‘Make in India’. The new government has prioritised the revamping of India’s brand image from a services-industry led economy to a manufacturing hub rivaling China. This research is an effort to explore a potential market segment where the insignia “Made in India” might evoke a more positive response from the consumer, making it a parameter of judgment and lending Indian goods an aura that helps them sell better!

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